Staging the Home First---A Good Move!

Good Move boosts real estate sales by staging homes. Every home can benefit from Staging. It will cost you less than your first price reduction.

How is this? Buying decisions are made with a blink of an eye and driven by emotion. These quick moments are screen views through the computer, on-site curb appeal, and the initial smell in the home.

University of Rochester School of Medicine published a study based on brain activity revealing that emotion is inextricably a part of the decision making process. It continues by stating, that if in fact, “you eliminate the emotional guiding factors, it is impossible for people to make decisions in daily life”.

University of Florida also conducted a study on emotions and their effects on the buying process, headlined that “Americans are more likely to let their Emotions Do the Buying,” contending that “emotions were nearly twice as important as knowledge in buying decisions.” The study pointed out that “marketers should focus more on understanding how to connect with their audiences on emotional as well as intellectual level.

Staged homes photographed for the Internet increase your odds of being chosen to view with 84% of buyers on the Internet previewing homes before looking. The properties with amazing photographs will be looked at first; with statistics showing us that more buyers view homes that are staged vs. un-staged.

Staged property prior to going on the market benefits everyone involved with the sale and purchase of the property. Show buyers the properties true potential.

Cost of staging is always less than the first price reduction.

Cathie Quandt Broker, Owner, Professional Stager, Member of: Real Estate Staging Association (RESA), National Association of Realtors (NAR), Wisconsin Realtor Association (WRA