Last night I looked out from the stage at Madison Memorial High School making a presentation to parents and students on a topic not related to real estate but entirely related to home-life. The evening was title True Life and included speakers such as Dane County Executive Kathleen Falk, Tom Farley, and experts in the field of drug and alcohol use in the culture of our state and our schools. A life, health, and death issue to be sure. Real estate seems not so serious in comparison.
What I thought about while listening to the other speakers is that what we rarely know is what is happening in the lives of people we see in our business. Buying and selling homes is part of living, but only a small part of a person's life. Day to day, hour by hour, our customers cope with real life challenges which affect their ability to give attention to the business of buying and selling.
In my life time we purchased our two homes in the final months before our sons were born. Maybe that was out of the ordinary and most people might not undertake real estate moves at times of monumental change when given the choice. Health issues choose their time to get involved in the matters of the day and when they perk up they may be moving to the front of the line for the attention of our clients.
My sons once read a book about walking a mile in another's moccasins. A worthy thought. I will remember that real estate isn't the only thing on the minds of my customers and clients.
Using a Consultative Approach with Expireds - the Favorit-est Tips!
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[image: consultative]Last week we did a little teleseminar show in the SWS
Virtual Studio called "Using a Consultative Approach with Expired
Listings," w...
3 days ago
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